Arborview Inn

Arborview Inn

Bed & Breakfast

PROJECT OBJECTIVE: To bring a refreshed identity to an old classic.

Friends of mine were looking at taking over a beautiful old Victorian Inn in the seaside town of Lunenburg, Nova Scotia. Nothing was offensive about the current logo but they felt a fresher look communicating a bit more about the property would be advantageous. The property was a six room Inn that although recently renovated, it maintained it’s classic victorian wallpaper and collection of antiques including a beautiful old record player found in the front foyer area.

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I thought the new Identity should include a little more information about the business that would create some extra visual interest. Usually I believe less is more but the additional design elements help give the piece a more classic look that fit with the overall aesthetic of the property.

Below shows the existing and proposed new identity pieces.

arborview-logo-comparison

The Inn was supposedly haunted by the friendly ghost of a woman who used to live in the house many years before. There have been a number of eyewitnesses including the current property owner and the details around these sightings have been documented in a number of different publications. I wanted to try and capture both this side of the business as well as the classic victorian feel for any promotional materials that may be developed. To do this I used a dark damask wallpaper pattern as a backdrop to contrast the crisp white logo.

I used a dark but classic damask background the logo backdrop

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