PROJECT OBJECTIVE: To create both a visual identity and new website for Trisha Isaac Mortgage Solutions.
Trisha Isaac Mortgage Solutions has been successfully operating in Canmore Alberta for a number of years. Tricia felt it was time to take her business to the next level by branding the company with a new visual identity and website to go along with it. She did have an existing website but she did not have an existing identity piece.
Tricia was looking for something clean, modern and professional that would be easily recognizable. Something that would really set her apart. It would be used on all her marketing materials including cycling shirts etc for groups she sponsors.
During the brainstorming process I was playing with a few different ideas but the one I thought was strongest was trying to create a house from her initials T&I. I am a firm believer that good graphic design makes you stop and think; when you look closely, there is more to be seen. I thought I had nailed it with the design below. You could see both her initials and the shape of the house.