Music Chains

Music Chains

Applord Digital

PROJECT OBJECTIVE: To create a promotional website for a new music based app.

Music Chains was a new music app based on linking songs together through different elements of the songs. It was targeted at music buffs that pride themselves on their music knowledge. The app was based on the BBC 6 show The Chain. It went on to be a top 10 app in the U.K.


As it was strictly a promotional website with sales coming through the itunes App Store, I was able to really focus on the design elements as the functionality was minimal. I started the design process by coming up with the main visual of the chains around the reel hubs on the cassette tape. Everything else in the site was built off this main image. …finishing with a continuously spinning reel to tie the whole thing together.


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