PROJECT OBJECTIVE: A new label company in Denmark needed help with creating a look for all of their visual assets.

My welcome to the industry was an intense double season, with over 150 shoot days. The pace, turnaround times and the sheer volume of work was an eye opener. Fortunately I am experienced in high pressure, fast paced work environments so it didn’t take me long to thrive under these new extremely time sensitive work expectations. I was able to apply my skills and quickly pick up many new techniques. Below is a sample of some of the work I produced for the show. I produced these items under the guidance of the brilliant production designer Jennifer Stewart.

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I have learned the business names developed in the world of film definitely challenge your creativity. Since branding is my chosen field coming up with visual identities for these concept businesses is one of my favourite parts of working in film.

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It was interesting closely duplicating real life technology …but not too closely! Whether is was cellphones or computer screens, animated or still it was always a delicate balance keeping things authentic and getting through the clearance department.

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Creating period pieces required a skill set that was new to me but I loved nonetheless. Not only designing a believable document but physically aging the document as well. I never knew how far tea and a few well placed rips and folds could take you.

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Designing and producing product branding and packaging was a fun exercise. I have tons of experience designing product packaging but actually creating product labels and sleeves was extremely satisfying. (Actual crate was built by our props builder.)

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Another new term for me, …”crew swag”! It was great getting to think outside the box a little bit while designing some of our interdepartmental goodies.

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So the actor has flown back to Toronto and you need a photo of him enjoying the outdoors. Big problem! Unless of course you perform a face transplant. Luckily with Photoshop and a bit of sweat equity there is no need for a plane trip back!

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Creating interface playbacks like this fingerprint database search and retrieval, definitely pushed the boundaries of my skills. Just a taste of the new and exciting challenges this industry has to offer.

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It is helpful for everyone including myself, the Production Designer and the Director to see what a design looks like in context, at the location. It’s better to find out in advance of shoot day if there is an issue with the design.

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On location shooting presented many interesting challenges in regards to signage and cover ups. I designed and developed various set cover-ups, including installation plan and often did, or assisted in the install as well.

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With a background in Business and Marketing, promotional materials were second nature. It was especially fun when asked by the writers to come up with a name for a product or production like in the example above.

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Designing newspapers and magazines was tricky from an execution point of view. Sizing, trimming, staples, reverse sides etc all required precision work. The designing of them however was a blast. Especially the period pieces.

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I could seriously design liquor bottle labels and album covers as a full time profession. I would get excited every time I saw a scene that took place in a drinking establishment or musical environment.

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Since many photos used were supposed to have been taken sometime in the past. Being able to capture the essence of a period in time through “ageing” a photograph was always a unique exercise.

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Dealing with vehicles posed it’s own set of challenges. Especially when dealing with old decrepid company vehicles like the one above. Lettering was applied using a stencil I developed. Aging was done by both myself and the scenics.

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